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Platform/Programmatic Console

Scale your media buying smarter, faster, and with absolute precision.

Target any audienceâfrom hyperlocal zip codes to global territories. Our backend engine is propelled by Amazon, Google, and major open exchanges, giving you massive scale without the complexity or overhead of traditional DSPs.

Book a demo → Explore capabilities
0
of the world's consumers reachable
Zip-code
precision across territories
0
diaspora publishers in EON
Why we built it

Media buying is broken. We rebuilt it.

The problem with traditional buying

Stitched-together vendors and guesswork.

Brands are forced to stitch together multiple vendors, rely on inferred audience guesses from walled gardens, and settle for DMA-level targeting when they really need zip-code precision.

Margin leakageDuplicated audiencesWasted ad spendDMA-only targeting
The Social Gear solution

One unified, self-service platform.

Campaigns launch in minutes across every channel, screen type, and stage of the funnel. Run it yourself or have our team manage it for youâeither way, Social Gear delivers unprecedented targeting clarity.

Every channelEvery screenFull funnelSelf-serve or managed
Core capabilities

Everything you need to buy media with precision.

Target anyone, anywhere

Reach 95% of the world's consumers across premium sites and apps. Target any audienceâlocal, hyperlocal, national, or globalâwith pinpoint zip-code precision across territories worldwide.

HyperlocalNationalGlobalZip-code precision

Unified buying engine

Access premium display, video, connected TV, audio, and native inventory. Our backend engine is propelled by Amazon, Google, and other major open exchangesâconsolidating your buying power into a single, intuitive interface.

DisplayVideoCTVAudioNative
The multicultural targeting layer

Verified diaspora audiences no other platform can match.

For brands seeking diverse audiencesâSouth Asian, Hispanic, African-American, Caribbeanâwe offer a verified targeting layer powered by our EthnicOnlineNetwork (EON). We target based on verified consumption behaviour across 200+ diaspora publishers, not inferred affinity guesses.

South AsianHispanicAfrican-AmericanCaribbean
Verified consumption · EON200+ pubs
Reads South Asian publishersMATCH
Watches Caribbean contentMATCH
Inferred affinity guesswalled garden
EON verifies behaviour → walled gardens only guess.

Proprietary retargeting pixel

Stop leaking your warmest prospects. Our proprietary tracking pixel captures high-intent site visitors into persistent audience segmentsâretarget them across the open web so your message stays in front of the people most likely to convert.

High-intent capturePersistent segmentsOpen-web retargeting

Automated billing & white-labeling For agencies

Improve cash flow and reduce the risk of nonpayment by automatically invoicing clients. Launch your own branded programmatic offering instantlyâwithout investing in development or specialized ad-ops resources.

Auto-invoicingWhite-labelNo dev overhead
Verified vs. inferred

The difference is how we know.

Meta / Google
Inferred affinity
Guesses a user's ethnicity based on the pages they likeâan approximation built on signals that were never meant to identify a community.
Social Gear · EON
Verified consumption
We know a user belongs to a specific diaspora because they're actively reading or watching content on one of 200+ dedicated ethnic publisher sites in the EON network.
Programmatic FAQ

Questions, answered.

Do I need a minimum spend to use the Programmatic Console?
No. Unlike traditional DSPs that require massive monthly minimums, Social Gear's self-serve platform lets you scale your spending at your own pace.
What ad formats do you support?
All major formatsâdisplay banners, pre-roll and mid-roll video, Connected TV (CTV), streaming audio, and native ad placements.
Can I bring my own first-party data?
Yes. Upload your customer lists (hashed emails or phone numbers) to create custom audience segments for retargeting or lookalike modelling across our open exchange inventory.
How is your multicultural targeting different from Meta / Google's?
Meta and Google use âinferred affinityââthey guess a user's ethnicity based on pages they like. Social Gear uses âverified consumptionââwe know a user belongs to a specific diaspora because they're actively reading or watching content on one of our 200+ dedicated ethnic publisher sites within the EON network.
Get started

Buy media with precision - at any scale.

Launch across display, video, CTV, audio, and native in minutes. No DSP minimums, no overheadâself-serve or fully managed.

Book a demo →See all consoles