The platform is the hero
People and channels, connected at scale.
Advertisers, creators, and audiences don’t sit in silos — and
advertising shouldn’t either.
Social Gear brings them together through one coordinated
platform and service, connecting audience selection, campaign planning, media
activation, creator discovery, distribution, measurement, and
retargeting.
We identify available audience opportunities, recommend the most
appropriate advertising channels, develop the campaign strategy,
and activate and measure campaigns against agreed objectives.
Based on audience availability, campaign goals, and the approved
activation route, campaigns can run across
display and video inventory on mobile, web, and Connected TV, including LYKSTAGE’s supported distribution channels. Our
programmatic buying ecosystem includes
Google DV360, Amazon DSP, PubMatic, and other exchanges,
enabling us to identify and recommend the most appropriate
inventory and activation route for each campaign.
At the same time, Social Gear connects advertisers with creators,
enabling brands to discover and pay creators, activate
media through the Media Console, distribute campaigns
across supported channels, and close the loop with measurement and
retargeting.
One platform. One login. One dashboard. One coordinated
service. One invoice.