The platform is the hero
People and channels, connected at scale.
Advertisers, creators, and audiences don’t sit in silos — and advertising shouldn’t either.
Social Gear brings them together through one coordinated platform and service, connecting audience selection, campaign planning, media activation, creator discovery, distribution, measurement, and retargeting.
We identify available audience opportunities, recommend the most appropriate advertising channels, develop the campaign strategy, and activate and measure campaigns against agreed objectives.
Based on audience availability, campaign goals, and the approved activation route, campaigns can run across display and video inventory on mobile, web, and Connected TV, including LYKSTAGE’s supported distribution channels. Our programmatic buying ecosystem includes Google DV360, Amazon DSP, PubMatic, and other exchanges, enabling us to identify and recommend the most appropriate inventory and activation route for each campaign.
At the same time, Social Gear connects advertisers with creators, enabling brands to discover and pay creators, activate media through the Media Console, distribute campaigns across supported channels, and close the loop with measurement and retargeting.
One platform. One login. One dashboard. One coordinated service. One invoice.