Cookies are small data files placed on your computer or other internet-enabled devices that enable our features and functionality. They allow us to record information when you visit or interact with our websites, products, and services (collectively, our “Websites”). Other tracking technologies, such as web beacons and pixels work similarly to cookies, placing small data files on your device that monitor your Website activity.
We utilize cookies and other tracking technologies to make our Websites easier to use and to better tailor them to your interests and needs. We use the information we obtain from cookies and other tracking technologies to carry out profiling activities in order to learn more about you and offer a tailored advertising experience based on your behavior on our Websites. We also use these technologies to compile information that allows us to better understand our customers and visitors.
We use two categories of cookies: Persistent cookies and Session cookies. Persistent cookies are data files that help us recognize you. They are stored on your device in between browser sessions, allowing us to remember your preferences and actions across multiple sites and on multiple visits. Session cookies expire at the end of your browser session, allowing us to link your actions during a particular browsing session.
We perform cross-device tracking which allows us to provide more relevant advertising to you on multiple devices. We do this by identifying browsing activity on your smartphones, tablets, desktop computers and other devices connected to the same IP address or logged into the same account to better understand the products and services that might be of interest to you.
We also use Local Storage Objects (LSOs), such as HTML5, to, among other things, optimize screen presentation, video, and other preference information.
We use the following types of cookies for the reasons described below. These cookies may be set by us or a third party service provider to perform the functions described below:
Required: These cookies and tracking technologies are required to help our websites work correctly. For example, these cookies allow you to navigate our Website and use essential features, including secure areas and shopping baskets.
Analytics: These cookies and tracking technologies help us understand how customers and visitors interact with our Websites. They provide us with information about areas of our Websites visited, time spent on our Websites, transactions performed, and any error messages you receive. These cookies allow us to improve the performance of our Websites. They may collect your IP address but only for the purpose of identifying general locations of visitors and identifying fraudulent activity or spam traffic.
Functional: These cookies and tracking technologies allow our Websites to remember the choices you make to give you better functionality and personalized experience. For example, when you select a specific currency on one of our Websites, we will remember your currency selection when you return.
Advertising: These cookies and tracking technologies allow us to deliver content, including advertisements, relevant to your specific interests. This content may be delivered on our Websites or on third party websites or services. They allow us to understand and improve the relevancy of our advertisements. They may track personal information, including your IP address.
If you visit our Websites from the European Union and/or the European Economic Area, only required cookies, as described above, will be used on our Websites by default. Other cookies and tracking technologies will only be used when you consent by visiting each Website’s Cookie Management Center at http://preferences-mgr.truste.com/, where available.
Where you visit our Website from outside Europe, all cookies and similar tracking technologies described above will be used by default. If you would prefer not to receive personalized ads based on your browser or device usage, you may generally express your opt-out preference to no longer receive tailored advertisements. Please note that you will continue to see advertisements, but they will no longer be tailored to your interests.
Internet browsers allow you to change your cookie settings via the “options” or “preferences” menu in your browser. Please note that if you set your browser to refuse or block all cookies, certain features or functionalities of our Websites will be limited or unavailable to you.
Some internet browsers include the ability to transmit “do not track” signals. Because no industry standard has yet been developed with respect to “do not track,” our Websites do not currently process or respond to such “do not track” signals.
Some internet browsers may offer their own management tools for removing HTML5 and other Local Storage Objects.
To learn how to manage privacy and storage settings for Flash cookies, visit: Here
Further information about deleting and blocking cookies can be found at:
European Interactive Digital Advertising Alliance: http://www.youronlinechoices.eu/
Internet Advertising Bureau (US): https://www.iab.com/
Internet Advertising Bureau (EU): https://www.iabeurope.eu/
As a platform that offers email marketing services, we take Anti-spam laws very seriously. Spam has a very negative impact on our users, so it’s important for us that your emails comply with applicable laws. In email marketing, recipients can easily react to an email they don't want by hitting the "Spam" or "Junk" button or forwarding the email to a third party blocklist. If enough recipients report the mail they receive from a specific sender as unwanted or unsolicited, both the sender and Social Gear may be blocked from delivering mail in the future.
That's why Social Gear has a no tolerance spam policy. What we want is that all of our customers send emails that their contacts really want to receive.
We understand Spam as it is defined in the Spamhaus Website: as a message that is both Unsolicited and Bulk.
The term "affirmative consent" means the recipient has expressly consented to receive the message, either in response to a clear and conspicuous request or at the recipient's own initiative.
Spam is an issue of consent, not content!
Senders that receive elevated rates of spam often argue that they are not spamming because they are not sending scams, dishonest or fraudulent emails. However, Spam has nothing to do with the content within emails (although there are some regulations around what can't be sent, as well, Social Gear has a Prohibited Content Policy). The real issue is whether one has obtained prior affirmative consent to send to their contacts.
Social Gear’s goal is to deliver our customers emails to their contact’s inboxes. With responsible mailing, we are able to monitor list uploads, complaints and other metrics that help us ensure there are no problems and verify that our goal is accomplished. Non-responsible email practices such as Spam complaints, sending to old or non-existent addresses, and low engagement rates all have a negative impact towards the sender and Social Gear, which in turn may cause our mail servers to be blocked. If Social Gear gets blocked, every customer gets affected.
If a customer receives too many spam complaints or runs into compliance problems, our team will work closely with the customer to ensure their success.
If we identify a potentially problematic contact list or a customer not performing up to our standards, we'll try and understand their business as well as their marketing goals. We'll talk about their list, their collection practices, and their messaging to try to uncover the root cause of the problem. We may also ask that they try different action plans to remediate the problem.
However, there are instances where we determine that a list is simply not consent-based, or is too old or problematic to work with, and we'll require that it be removed from the account. Also, in certain instances, we'll ask that a customer find another service provider because our goals are simply not compatible.
1. Provide an unsubscribe link for every email campaign you send.
2. Make sure that your contacts are aware and amenable to receiving an email from you.
3. Include your contact information in every promotional email you send, including a physical mailing address or P.O Box where you can receive email.
3. Let your contacts know exactly the type of content you'll be sending so they can decide if they're interested in the content or want to hear from you. Email marketing is all about them, not your company.
4. Over-emailing or not mailing frequently enough can cause problems. Letting your contacts know how often you plan on hitting their inbox will set expectations, and again, give them choice.
5. Send emails that are relevant to your contacts and that generate engagement. If you have the means, utilize technology to really understand what your contacts are interested in and target your message to those interests.
6. It’s advisable to send no more than 1 daily email to a user.
7. You should not send unsolicited emails to your user list.
In 2004 a federal anti-spam law went into effect in the United States. It's known as the CAN-SPAM Act. This Act regulates, to some extent, commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. While this new law did not stop spam, it does make it illegal and ultimately less attractive to spammers. At Social Gear, we applaud the CAN-SPAM Act, but view it as the lowest barrier to entry rather than the pinnacle to which marketers should strive. Because Spam is about consent, not content, arguments that mail is CAN-SPAM compliant are often irrelevant.
There are also many other laws and regulations around the world surrounding electronic marketing. If you live or work in Canada, or mail to folks who do, you’ll want to be sure to collect and catalog express consent as outlined in the new Canadian Anti-Spam Laws (CASL).
While we can’t give legal advice, we encourage all senders to become familiar with these laws, especially if they live in or mail to recipients outside the US.
If you feel a Social Gear customer is sending unsolicited email, you can report it to us by sending it to [email protected] Each email is reviewed and cataloged by a member of the Compliance Team. In addition, we will investigate each complaint and take appropriate action against the sender.
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